People producing products often swing to one side of the pendulum or the other when advertising their content. Some treat it as a cold business deal, impersonal and formal. Others go overboard with sleazy sales copy that makes you want to run a thousand miles. You have to hit the target to get results!
I once came across an internet marketer who promised the sun and the moon in his attempt to win an affiliate contest. “Buy this product,” he said, “and I will give you an unbelievable bonus.” He went on to explain that he had a very large mailing list to which he would advertise the buyer’s products until they made at least $1000 in commission. That sounded good… but was it believable? It turned out he was prepared to only place those adverts on a subsidiary mailing list that would give buyers using his link an advert perhaps once every five months. “What did you expect,” he scoffed when challenged. “The product you bought was very cheap so how could you expect to be put on my large mailing list?” Big hype… empty promises. Once people lose confidence in you, they never trust you again.
But when it comes to sales copy, that type of empty promises filled with hype does you more harm than good.
It’s not easy to reach a balance in your marketing, but it can be done and here are some tips that may be helpful.
- Everybody wants to know “What’s in it for me?” so focus on the product’s features. Your prospects are interested in what your product can do for them… so tell them.
- Make it personal and informal as though you were writing to someone you know. In fact, think of a specific person who fits your target market and write with them in mind.
- Use “I,” ‘me” and “you” in preference to “we” and “us.”
- If possible, use a salutation. For example, you may not know their name so write to “Dear Fellow Author” (make sure the salutation is relevant!)
- It’s always a good idea to use a photo of yourself so people know you are a “real” person with a face they can relate to.
- Some marketers like to use a handwritten signature at the end of their sales letter for that personal touch. Great idea.
- Get their attention – stimulate their interest – arouse desire for your product – and encourage them to take action immediately.
How do you get traffic to your offer? Social Media is where your buyers are likely to be so get to know the ropes. Let me recommend a tutorial showing you the top Social Media Marketing Tactics in 10 step-by-step video tutorials demonstrating the tools, techniques and top tips on social media marketing.
Click here for more information: Social Media Marketing Tactics
The best part is that it won’t break the bank… and you will be able to download the videos so you can watch them over and over again. A good deal.
To your success!